My product represents both male and female (even though it gives males power) teenagers and middle aged urban followers of the hip hop culture. After looking into my target audience further, I realised that hip hop has a distinct type of people that are likely to like this kind of music. These people are regular, dedicated hip hop lovers and are often well to do, open minded people. I feel that as a nation we have left it up to media to represent many different groups of people. Therefore I did not want to represent hip hop followers in a negative light, or influence them in a unfavourable manner. Hence, I chose to disregard some of the typical complications that come with liking hip hop music in my magazine. I also think that drugs, sex and alcohol are a typical notion when people think of the hip hop genre. So for this reason I deliberately conveyed no sign of illegal substances on my cover, so that I refrain from influencing the younger generation of the hip hop followers.
I think that Hip hop as a genre is unique as there is no set criteria that an individual has to meet in order to be considered a 'fan of hip hop'. Hip hop allows people to express their feelings and emotions as well as relate to certain artists and music. Having said this, I am highly aware of the common stereotypes that are associated with this genre of music which is why I chose to not include some of the negative influences in a vigorous light. I think that Rock music followers have a typical, more distinct standard that a person would be expected to meet before the individual could consider themselves a fan of that genre of music, which is why hip hop and rock music represent different social groups altogether.
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