Evaluation

How did you attract/ address your audience?

On my magazine front cover, I have included aspects such as sell lines and information about the most famous hip hop artists that only 'Renegade' can reveal. I have done so by using captivating language and making the front cover of my magazine only include relevant information, as I feel that including too much will withdraw the audience from looking at the cover for too long, which is not ideal.
After taking into consideration all of the key features about my target audience, I wanted to include things on my magazine that I think they would like. As I would fit into my target audience, I felt that the most efficient way to do this was by formulating the cover to meet the criteria that would appeal to myself. Therefore my music magazine front cover has many exceedingly popular artists mentioned that I personally would listen to and want keep up to date with. Some of these include; Drake, Jhene Aiko and Kanye West.

I figured that if I want my target audience to physically purchase my magazine I need to keep the cover simple and not reveal too much information in one go. This is why I only gave brief outlines of the highlights of what would be included in the magazine, so that I not only attract the audiences attention, but keep them engaged, sustained and want to find out more (by purchasing the magazine). I felt that it was also important to include information that would be specific to the hip hop culture only, otherwise my magazine would not belong to a particular group of people and I wanted to ensure that my front cover was distinct to hip hop and refrain it from being generalised in any way.

I also ensured that my images and language on the cover of my music magazine itself fit and work together. If you look closely at my magazine front cover you will see the words 'the best' written in italics. I wanted my magazine front cover to reflect not only a daring/unaffected attitude but I also wanted it to portray an element of supremacy. I felt that the best way to communicate this to the audience was through the body language of the people on the cover of my magazine,  I say this because the photo on the cover is the first thing that the audience will see, even before the text that I have also included. I felt that making my talent cross their arms would not only convey the non caring attitude that 'Renegade' reflects, but I felt that this would create a barrier between the audience and the people on the cover. I did not intend for this barrier to be permanent, but I wanted the audience to feel as though reading the magazine would enable to them to cross the line and therefore be on the same level as the people on the magazine as a result.