Gender - Although I do not think that gender applies massively to this genre of music, I feel that Hip hop music appeals mainly to the male population, without meaning to intentionally. I feel that the way that women are viewed in this particular genre, naturally gives males a lot of power. This may be because most Hip-hop artists are male themselves and their views are reflected heavily in the music that they produce. Having said this my main magazine front cover includes to male characters and this may appeal to the female members of the audience rather than the male. Although some younger male hip hop followers may find that the front cover appeals to them as they can relate to the talent on the front page. I have found that with 'Vibe' magazine, they tend to include a lot of male artists on the cover for this reason, here are some examples of this.
Age - I think that 'Vibe' music magazine and 'Renegade' will have alike ages of audiences due to the similarities in what they illustrate. The main kind of audience that I think would be most attracted to my magazine are youthful retainers of the hip hop culture. I think that originally hip hop music is supposed to be aimed at 20-30 years old, however I feel that the age has dropped significantly over the years due to this genre of music being associated with drugs, sex and alcohol. I feel that this has happened as the rebellious attitude that the music represents appeals strongly to the younger, adventurous generation. I also think that the more specific age group would be from 15 years old to 30 years old. Not only does this genre of music have a wide age range of target audiences, but I feel that the artists themselves also have a large-scale age range. For example Jay-Z is 44 years old and Drake is only 27 years old.
Interests - Due to the relatively young audience that my magazine appeals to on the whole, I think that their interests will be heavily based around hip hop artists and the activities that they carry out. It is usually clear to the followers of the hip hop culture what proceedings the people they listen to carry out on a regular basis. It is often a case of audiences behaving in a similar manner to the people that they look up to, so I think that the disobedient attitude that I have tried to portray through my front cover will be reflected in the actions and thoughts of the readers of my magazine.
A good example of this is with highly popular hip hop artist, Wiz Khlaifa. The main topic that this rapper in particular talks about is smoking weed and he makes it very clear to his audience that smoking weed is something that he does on a regular basis. Although many could argue that he is being a bad influence on his younger fans, many of his supporters think that it is a positive thing to do as he promotes this activity so much. Here is an example of a magazine called 'Complex' making a statement that what Khalifa does is acceptable.
Lifestyle - I think that my audience will have varying lifestyles due to the increasingly wide age gap that hip hop followers have. I think that the younger generation will be studying in some form of education, either school or university and the older half of my audience to be working/employed full time. I became aware that the younger generation of my audience will be similar to myself and are more than likely not going to be on a high level of income due to their ages. This is why I feel that it is appropriate for my magazine to not be high cost so that the younger majority of my audience can actually afford the magazine.This way I feel that everyone will be able to be a constant follower of urban hip hop, without losing interest and this way my magazine can appeal to everyone equally.
Socio-economic group - My magazine will no doubt have many different classes on completely different levels of income. I feel that the majority of the readers will be working class and due to the wide age range there may be some element of skilled working class people that are in their early thirties. As I have mentioned earlier I would like my magazine to appeal to all kinds of audiences regardless of their socio-economic status.
No comments:
Post a Comment