The format of a magazine is extremely important because this plays one of the largest roles in the impact of the article on the reader. The entire layout of a magazine adds up to the overall experience that comes with reading the product itself. If the structure of the magazine is not considered carefully, this could lead to a reader incorrectly studying the magazine and which could result in the magazine not providing the correct effect and therefore not delivering its purpose. This is particularly significant with music magazines as the same feelings and emotions that are created by artists and songs need to be communicated equally as effectively through paper. If not, the magazine will not be successful and the reader will not be interested. This is why I am going to ensure that my magazine only includes relevant and up to date information so that my audience would be continuously pleased. Hip hop music as a culture is consistently moving forward and changing, therefore it is vital that my music magazine does the same. I am hoping to achieve this by only including new, applicable artists that are popular and interesting. This is to engage and sustain my audiences attention.
Formula - What is the magazine and where does it go
A magazine is a 'periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership.' I think that music magazines are important because they allow readers to get a further understanding about artists and the music that they produce. As hip-hop is always moving forward it is vital that the music magazines are always doing the same before they become monotonous.
My magazine will be called 'Renegade' and it will be produced simply for the benefit of the large scale urban followers of hip-hop. Unlike magazines such as 'Kerrang' my product will welcome new audiences and encourage a large classification. I intend to make this happen by keeping the product both simple and amusing so that the magazine doesn't lean towards targeting a particular group of people. I want to keep the house style as active as possible as the stereotypical target audience is know to be relatively youthful. However, I will ensure that only suitable images are used within the product so that an older range of audiences may be attracted too.
Frame - The margins and gutters in a magazine
The physical representation of a magazine is one of the most significant factors that play a part in the success of the magazine. Margins and gutters of a magazine are increasingly important in any form of publication design, particularly magazines. Margins and gutters contribute to the overall effect of the design of the magazine. With my music magazine I am going to ensure that I determine the margins and gutters according to the reckless message that I would like to convey in my readership. This is important because margins are capable of conveying very specific tones throughout the production of any magazine.
Function - What is the magazines job? -
Before the occurrence of the internet magazines served a much greater purpose than they do now, and as a result of technology they are very much not considered. This is why magazines need to be up to date and captivating so that they do not become something that once existed. This is why, with my music magazine I want to make sure that the audience are highly engaged and sustained with what my magazine will have to offer. I think that the best way to achieve this is through including new and up to date artists and tour dates and albums, as well as the stereotypical pleasures of urban hip hop followers of the culture. These interests may not be completely affiliated with music directly, but more to do with the artists and their interests.
A good example of this would be rapper Kanye West and his clothing lie 'Kanye x A.P.C'
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