Primary Research - This is research that I carry out myself. Examples of this are: Interviews, questionnaires, surveys, internet forums and textual analysis.
Secondary Research - This is research that somebody else has conducted or previously carried out. Examples of this are: Websites, search engines, books, blogs and even journal magazines.
Quantitative Research - This is research that is of concern with data, identification of patterns and trends e.g. more men than women read 'Kerrang' or if more women than men read fashion magazines.
Qualitative Research - This research consists of ideas and opinions of people, including their thoughts and feelings. An example of this research could be an interview.
My research methods I intend to use will be interviews and surveys. I think that this will be most effective as this will enable me to receive information about my magazine quickly and the data I receive will be up to date. I may also use textual analysis as I may compare my magazines to other magazines that have previously been successful. An element of quantitative research may also be included as I would like to find out which groups of people like particular music magazines.
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